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When in Rome

When in Rome is the UK's leading alt format wine brand, working with small, independent producers across Italy and selling their high-quality craft wines only in eco-friendly alt format packaging - bag-in-box (BiB), eco flat bottles and cans  

39% of the wine industry's emissions globally stem from the production and transportation of single use glass bottles - When in Rome is on a mission to change that!  

Formed in 2015, When in Rome Wines has grown quickly from three friends and a stall on Bath’s Farmers Market, to becoming the UK leading alt format wine producer and selling through Waitrose, Ocado, Amazon and local independents. As well as their own wines, they also work with Phillip Schofield and The Wine Show on their range of wines. 

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