When in Rome is the UK's leading alt format wine brand, working with small independent producers across Italy selling locally sourced, high-quality Italian craft wines in eco-friendly packaging.
39% of the wine industry’s emissions globally are caused by single use glass bottles and When in Rome is on a mission to change that. All of their wines are sold in lower impact packaging such as bag in box, cans and recycled PET flat bottles that generate up to 10x less Co2 than single use glass bottles.
Formed in 2015, When in Rome has grown quickly from three friends and a stall on Bath Farmers’ Market, to becoming the UK’s leading alt format wine producer and selling through Waitrose, Ocado, Amazon and local independents.
When in Rome have also partnered with wine expert Phillip Schofield on his personally curated range of award winning, eco-friendly Italian craft wines.