In 2020, innocent became our stadium sponsor and invited FGR fans to get involved in the renaming of our ground. Suggestions were accepted via social media, and season ticket holders had the final say. They decided to keep the New Lawn as part of the name, so our ground is now called the innocent New Lawn Stadium.
innocent's smoothies taste great, and their sustainable business model is something we admire as well.
As a company committed to sustainability, clamping down on climate change, doing business responsibly and alleviating world hunger, innocent wanted to work with the world’s greenest football club and turned down offers from big clubs across Europe.
We’re very glad they did so. With values that parallel those of Forest Green Rovers, we’re proud to have innocent on board and to sell their excellent smoothies at the innocent New Lawn Stadium.