That might all sound a little strange to fans used to burgers and chips at games – but since we replaced red meat and stodgy snacks with freshly made veggie burgers, vegan fajitas, and a revolving menu of locally-sourced vegan dishes, we’ve made a big impact on fans, players and even other clubs.
We’ve reached an audience of almost two billion people since we officially became a vegan club – getting the message about sustainable vegan food out there in a big way.
Why did FGR become vegan?
FGR became the world’s first vegan football club because of the huge environmental and animal welfare impacts of livestock farming, as well as to improve player performance and give fans healthier, tastier food on matchdays.
Living on a plant-based diet instead of animals is one of the biggest things you can do to cut your impact on the planet. Livestock produces just 18% of food calories and 37% of protein, but it takes up more than 80% of farmland. We need to change that.
Freshly made vegan food is simply much tastier and much healthier for fans than processed meats and heart-shocking burgers too.
And from a performance perspective, vegan food is becoming the diet of choice for athletes. More and more sportspeople are choosing a vegan diet because of its health benefits and finding that it improves their athletic performance.
We’re in good company too. Lionel Messi, Jermaine Defoe, Lewis Hamilton, Nate Diaz and Venus Williams have all adopted vegan diets to improve performance.
What kind of vegan food do we serve?
Our vegan menu changes each matchday weekend – but you can expect to see anything from our Q-Pie with Quorn to vegan pizzas, fajitas, salads and sweet potato fries.
We’ve already been commended at the British Pie Awards, and we picked up the Menu of the Year award from the Sport and Leisure Catering Magazine.