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Superdry join forces with FGR

October 7th 2021
FGR Media

Superdry Studios teams up with the ‘greenest football team in the world’ to keep it green on and off the pitch, without compromising on style.

Superdry are proud to be partnering with Forest Green Rovers to celebrate style, sport, and sustainability. Superdry is committed to doing the right thing and to support our mission of driving positive change within our communities, we are engaging a new generation of conscious consumers, as well as the wider football community.

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Superdry’s ambition is to become the most sustainably listed fashion brand on the planet by 2030, ensuring all pure cotton items are organic and 100% of packaging is converted to recyclable, reusable, or compostable alternatives by 2025.

Following the exciting release of our first ever sustainability report, we have launched a recycled sweats collection made from 100% recycled materials and consciously designed to help protect the planet. The collection comprises of sweatshirts, hoodies, joggers and T-shirts, all available as unisex and in multiple colourways. The collection has also been personalised for the players of Forest Green Rovers to ensure they keep it green on and off the pitch.

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“Today’s consumer cares and is far more informed about sustainability” says CEO of Superdry, Julian Dunkerton.

“The intent to preserve the environment is at the forefront of their decision making and they expect brands to be doing the same. Over the last year we have listened to our consumers and reset our brand ambition to do just that.

"Core to our mission is to leave a positive environmental legacy and Forest Green Rovers share that vision. We aim to lead the way in the sustainability space”.

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Dale Vince, Chairman of Forest Green Rovers, said: “Forest Green Rovers and Superdry make for a great team. We are two local companies with a global impact and a genuine pursuit of sustainability.

"I love what Julian and his people are doing, it is exactly what we need to see in the fashion industry and, of course, everywhere else”.

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