Partnership | Vegan Society

It’s a new season for the Vegan Society’s partnership with Forest Green Rovers Football Club.

After a brilliant first year as partners the club will continue its collaboration with the Vegan Trademark, the world’s largest vegan certification scheme.

Once again, the club’s training shirts will carry the logo of the society's Vegan Trademark.

The sponsorship deal is another milestone in the partnership between Forest Green Rovers and the world's oldest vegan charity, which began more than eight years ago when the club’s menu was first certified by the Vegan Trademark.

Forest Green Rovers is the only football club in the world to have achieved Vegan Trademark certification – another example of the club doing things in a different way. Additionally, the club’s kit tops are all certified by the Vegan Trademark.

Founded in 1990 by The Vegan Society, The Vegan Trademark was created as a simple yet powerful tool to help consumers easily identify products that align with vegan values. 

The trademark has empowered shoppers to make informed choices, leading to increased accessibility of vegan products across the globe.

There are now more than 73,000 products certified by the trademark across 68 countries. These span a diverse range of sectors, including food and drink, cosmetics, toiletries, fashion, homeware, raw materials and much more. 

On the partnership, Forest Green Rovers CEO Dane Vince, said: "It has been a great first year with the Vegan society as a full Partner of FGR, with a range of unique activations and engaging content; so the decision to extend this was so simple for both parties.

"This Partnership will help the club to innovate, increase our crowds and impact and continue to support our journey in sustainability."

Karen Spinner, Sales and Marketing Manager at The Vegan Society, said: "We have had a fantastic first season as partners of Forest Green Rovers – from that eye-catching kit, to meeting fans and players and collaborating with other partners.

 "The club does such fantastic work in promoting veganism in such a positive, authentic and engaging way, making them a natural partner for the Vegan Trademark.”