FGR MEDIA
Monday 20 July 2020

CANDRIAM, a sustainable focused global multi-asset manager, has signed a new sponsorship deal with Forest Green Rovers Football Club. 

The renewed agreement extends the partnership to three years, highlighting the two organisations’ shared values and commitment to sustainability. CANDRIAM is the club’s official main partner. The partnership will notably enable the creation of the “CANDRIAM kids fund”, which will support Forest Green Rovers to donate at least £10,000 per season to help disadvantaged children and young people.

Forest Green Rovers, a League Two professional football club based in Gloucestershire, England, has long demonstrated the green credentials of its organisation. The entire club is powered by 100% green energy generated by renewable sources, and the team plays on an organic and sustainable football pitch. In addition, all food offered to players, staff and fans is vegan. 

In recognition of the work the club has undertaken to reduce its impact on the environment, Forest Green Rovers was named as the world’s first UN certified carbon-neutral football club in 2018. The club is also a signatory to UN initiative, Climate Neutral Now and in April 2019, Forest Green’s Chairman, Dale Vince, was appointed to an official role with the UN for its Sports for Climate Action initiative, aimed at engaging the world of sport in the fight against climate change. 

Naïm Abou-Jaoudé, CEO at CANDRIAM and Chairman of New York Life Investments International, said:

“We are very proud to extend our partnership with Forest Green Rovers. Our two firms share similar values in our focus on sustainability. It is great that we can team up across two very different industries – sport and asset management. Football has a universal dimension and a very strong impact on all generations, especially young people. Our partnership is an excellent platform to support social inclusion and environmental awareness both as organisationsand across our industries.”

Dale Vince, Chairman of Forest Green Rovers, added: 

“It’s a good partnership - we’re both at the cutting (green) edge of our industries,  pulling in the same direction from different angles. There’s no shortage of money in the world – but  most of it gets invested in projects that are driving the world’s problems, not solving them. We need to point the financial markets in another direction - they have a vital role in the fight against climate change. The best way to do this is in partnership.”