Forest Green Rovers, recognised by FIFA and UEFA as the world’s greenest football club, has unveiled its dazzling new kit – a world first made from bamboo, proudly sporting nature’s original camo – the zebra stripe.
Inspired by nature, the on-trend kit comes from chairman Dale Vince’s desire to create an evolution of the club’s now world-famous green and black hoops.
The new design is inspired by the animal’s natural camouflage – so effect for a dazzle of zebra (the collective noun for a group) when bamboozling predators and stopping them from attacking. The zebra’s striping also makes it harder for rivals to judge their speed and direction.
In a further nod to nature – the new shirts are the first in football to be made from bamboo – a fast growing, super sustainable material. This year’s kit uses a 50% bamboo mix – significantly reduces the use of plastic. Working with its kit partner PlayerLayer, the intention is to further develop this revolutionary approach, to create 100% sustainable high-performance sportswear.
This season’s new home kit is resplendent in a striking green and black zebra pattern, as the away kit adopting a black-on-black zebra look. The home and away design will last for two seasons.
Both kits feature FGR’s internet-infamous three stars on the back again, which signify the club’s ambition to reach the Championship, with one coloured in so far to mark promotion to the Football League in 2017, and two greyed out to represent the steps needed to reach its goal. The club came close to filling in another star last season, narrowly missing out on promotion to league one.
FGR’s support of its conservation partner Sea Shepherd also features in the new design, with the marine charity’s iconic skull and crossbones on the back of every shirt. For the first time, Oatly – the club’s plant-based milk partner - sponsor the shorts, with their logo appearing on the back of every pair.
The club will also launch an all-new third kit in partnership with Sea Shepherd next month, as a tribute to the organisation’s work, and as part of a major fundraising initiative instigated by the club.
Dale Vince, chairman, Forest Green Rovers, said: “We’ve taken inspiration from nature with our new kit – from the zebra stripes to the sustainable materials. I was pretty shocked when I found out that modern sportswear is actually made from plastic – that feels wrong to me, not just from the sustainability point of view, but for performance too.
“Together with PlayerLayer, we’re making strides towards a new approach for football kit – this year’s 50% Bamboo is a stake in the ground (no pun intended), we plan to move beyond that. The aim is 100% sustainable high-performance material.”
Roderick Bradley, founder of PlayerLayer, commented: “We are privileged to work with such a forward thinking, creative and rebellious football club. We are developing some completely natural fabrics which will change the sports clothing industry forever.”
Fans can pre-order the new FGR home and away kits now HERE, with online deliveries commencing Monday, July 15.
The kit will be available to purchase in person at the New Lawn for the Bristol City pre-season friendly, Wednesday, July 24. Products will also be on sale from Forest Green Rover’s official merchandise partner, Batemans in Stroud from August.
Custom personalisation is available on the new kits, but player names and numbers will not be available until the squad numbers are announced.
You can also get your hands on the shirt for FREE thanks to Ecotricity. Switch online HERE or call 0808 123 0123.