Leading ethical nutrition and supplement brand DR. VEGAN, has today announced an exciting new partnership with professional football club, Forest Green Rovers.
One of the fastest-growing supplement brands in the UK, DR.VEGAN will become the Official Supplement Partner of the Men’s, Women’s and academy teams for the 2023/24 season. As part of the sponsorship, FGR players will receive DR.VEGAN’s Informed-Sport certified supplements, including Bone & Muscle Support, to support their performance, health and well-being both on and off the pitch.
Based in Gloucestershire, Forest Green Rovers is a professional team in EFL League Two. Aligning seamlessly with DR.VEGAN’s commitment to sustainability and the environment, FGR was recognised by the United Nations as the world’s first carbon-neutral football club and have been described by FIFA as the ‘greenest team in the world.’
A proud vegan club, FGR are leaders in promoting the health benefits of a plant-based diet to athletes and fans alike whilst also remaining welcoming and inclusive of players and fans of all diets. This too aligns with DR.VEGAN’s emphasis on inclusivity, looking to inspire and educate people of all diets. Indeed, DR.VEGAN provides award-winning and exclusively vegan, plant-based supplements, yet 90% of DR.VEGAN customers are not vegan.
DR.VEGAN will also work with the club to bring nutrition expertise and advice from the brand’s nutritionists on everything from pre-game nutrition to post-match recovery. Meanwhile, the partnership will include pitch-side advertising for DR.VEGAN who will also execute brand-to-hand activations for fans at games and in and around the wider local community.
Commenting on the partnership, DR.VEGAN co-founder, Gordon Lott, says:
“We are delighted to have partnered with Forest Green Rovers to support the Men’s and Women’s teams of all ages. FGR's commitment to high performance, innovating and breaking new ground in running a professional sports team whilst remaining in harmony with the environment is something to be admired.”
“This is a really exciting time for DR.VEGAN having recently achieved the prestigious Informed-Sport accreditation for our Bone & Muscle Support, with other products following shortly. Further strengthening our nationwide presence, we are excited to continue to build out our partnerships portfolio across professional sport to support other prestigious sports teams and bodies like FGR.”
Graham Eastgate, First-Team Strength & Conditioning Coach at Forest Green Rovers commented: “From experience, we know that DR.VEGAN is a company that produces highest quality plant-based supplements. Together, we decided that UltraEnergy, which enhances focus and performance, and Bone & Muscle Support, which aids recovery, are two products we wanted to provide to the players at FGR.”